A community of consultants helping museums and cultural nonprofits. 
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Qm² Insights: Engaging Audiences
Qm² consultants help you improve your exhibitions, public programs, visitor experience, community outreach efforts, and web presence. Our visitor-centered philosophy will energize your planning process, enliven your staff development and docent training, and profoundly change the way your organization sees itself and its role in the community.
Your Ideal Exhibit Designer
By Dean Krimmel

What do you look for in an exhibit designer? What skills, talents and expertise do you most value? Why do you embrace some designers, and avoid others? I recently asked a group of curators,directors, educators, and interpretive planners. Here’s what they had to say… Download article



Creating an Exhibit Plan
By Dean Krimmel

Frustrated or confused by the exhibit development process? Sounds like you need an Exhibit Plan to organize your thinking and inspire your team. An Exhibit Plan helps you identify and document your project outcomes and aspirations, target audiences, visitor experience, “big idea,” interpretive themes, collections resources, schedule and budget, and… Download article



Personal Connections and the Great Cosmic Soup
By Dale Jones

The key element to a visitor having a meaningful and satisfying experience 
at a museum or historic site lies in whether they have made any personal connections during their visit. In this article, first published in History News, leaders in the field talk about personal connections – what they are and how 
they happen. 
Download article.


Designing the Visitor Experience
By Dean Krimmel

Envisioning the visitor experience goes hand in hand with developing the exhibit content and design. Exhibits that address visitors’ expectations, needs, and interests make a lasting impression… Download article.​


Theatre 101 for Historical Interpretation
By Dale Jones

Interpreters at historic sites and history museums and visitors to those sites have similar goals. They want engaging experiences that brings the past alive and make it meaningful. understandable. Interpreters want to create those experiences, and visitors want to enjoy them. If the goal of historical interpretation is to engage and inform visitors, then some of the best tools for achieving those goals come from the world of theater.​ Download article.


Creating Effective & Engaging History Exhibits
By Dean Krimmel

There’s no simple formula for developing great history exhibits. But there are important things, some tried and true, others obvious but often overlooked, to throw in the mix.  Download article.


Museum Experience Hierarchy
By John Durel

The museum guest experience should be designed so that the base of this triangle supports the higher levels. Download article.


A Golden Age for Historic Properties
By John Durel and Anita Durel

Historic properties are on the verge of a golden age. Over the next two decades Americans will turn to historic houses and sites as a source of learning, enjoyment, and fulfillment. Increasingly, people will choose to spend time in places that connect them to their past, to nature, and to beauty. They will provide financial support to help sustain the properties, so that succeeding generations will benefit from these places that they value so much. This future will occur only for the organizations that abandon the thinking of the 1980s. (This article appeared in History News(Summer 2007) the journal of the American Association of State and Local History, and Forum (Spring 2008) the journal of the National Trust for Historic Preservation.) Download article.


The Second Agenda
By John Durel

​Every major project should have two agendas. The first is to create something of value for your constituents, to produce an service, product or program. The second is to use the project to improve the ways the organization as a whole gets things done. Download article.


Intuitive Marketing 
By Will Phillips

A management briefing that sheds light on the relationship between conducting market research through surveys and focus groups, and creating great museum experiences. Download article.












Click here to learn about our Roundtables for Executives.
Dean Krimmel understands projects because he listens to his clients. Dean understood the uniqueness of our project goals and never tried to put them into the traditional framework of museum consultants. He easily communicated with staff, trustees, and the community, and his final report is an invaluable contribution to the museum that will benefit our visitors for years to come.

--Guy C. Vanderpool, Director, Panhandle-Plains Historical Museum 
Scene from “Pratt Street Riots” with Christopher Kinslow and Kateri Chambers. Written and directed by Dale Jones. Maryland Historical Society